Bob Burke began his career in the hospitality industry as a hotelier in New York. He moved to Miami where he both managed and marketed two deluxe hotels in Coral Gables and Coconut Grove. In 1984 he went solo in order to pursue a career which would allow him to share the knowledge he acquired as a hotel marketer with others in the hospitality, travel and tourism industries. Initially teaming up with the original Pan American Airways, he was able to manage and massage their vast databases and turn them into effective distribution channels for industry suppliers. Bob pioneered fax broadcasting in the travel industry changing forever the way suppliers do business. Faxing evolved to email broadcasting and databases expanded from travel agents to other industry segments, including meeting planners/incentive buyers, etc. and ultimately to consumers. eGroup's success stories are legion and involve all areas of the travel industry from the smallest hotels to the best known all-inclusive resorts. He is a Past President of Skål International Miami and is active in numerous travel industry organizations.

Contact Mr. Burke at: rburke@egroupcommunications.com

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Michelle Acosta - Director of Sales

Michelle Acosta began her career in tourism in 1992 at Sandals Resorts. While there she spearheaded the Public Relations and Promotions Department. During her five-year tenure at Sandals, she was an integral part in the creation of their now trademarked WeddingMoon’s, as well as many high-profiled television and celebrity promotional opportunities. It was during her tenure at Sandals that she was first introduced to electronic marketing and saw first hand its’ positive impact in bringing product awareness and direct contact to hundreds of travel agents with the press of a button. After leaving Sandals & Beaches Resorts, she became the Director of Marketing for Allegro Resorts, now known as Occidental Resorts. During her time there she created and set into motion the marketing for their most upscale all-inclusive property in Mexico, Royal Hideaway. In order to meet her marketing and sales goals, Michelle relied heavily on electronic marketing to get her message out. This was the first concerted effort made by Allegro to go direct to travel agents instead of going through tour operators. This effort proved fruitful in marketing Royal Hideaway and selling last minute inventory while providing brand awareness within the travel agent community. After many years of purchasing electronic marketing services from eGroup and having first hand experience and confidence in its services, she is now the Director of Sales & Marketing. Michelle is an active member of SITE, South Florida Chapter.

Contact Michelle at: michelle@egroupcommunications.com

The most important ingredient in any particular email or fax campaign is the database to which the broadcast is delivered. Jeff oversees all data input within the organization and manages all fax broadcast sent on behalf of our customers. This includes database management, deletions, additions, list segmentation and keeping current on recent fax regulations as put forth by the Federal Communications Commission. He is our in-house expert on the rules and regulations dealing with email anti-spamming and opt out regulations. Additionally, he is responsible for all invoicing and accounts payable as well as receivable for eGroup Communications.

Contact Jeff at: jeff@egroupcommunications.com