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| eGroup
Communications' client list includes hotels, resorts, airlines,
car rental companies, cruise lines, tour operators and tourist
boards located throughout the world.
| Client
Testimonials |
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Sandals
Resorts
"When targeting incentive buyers in a specific
area, eGroup was instrumental in bringing these
key decision makers to our events."
--John D. Lynch, Executive Vice President of
Sales & Marketing Worldwide
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Virgin
Vacations
"eGroup
rides the cutting edge of technology - with their
customizable flyers, we were able to personalize
our message."
--Mia Martin, Vice President of Sales |
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ClubMed
"eGroup
provides an easy turn-key solution from creative
concept to product delivery."
--Kurt Homfelt, Director Sales
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SeaDream
Yacht Club
"We
switched to eGroup primarily because of their
comprehensive databases and cost effective distribution."
--Bob Lepisto, Vice President, Sales &
Marketing |
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Dooley
Ireland Vacations
"With
our new product launch, eGroup facilitated an
immediate turn-around."
--Patrick Dooley, CEO |
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Sol
Melia
"We
pulled in $500,000 in bookings within weeks as
a result of eGroup's targeted fax and email broadcasts."
--Ron Roy, Vice President Business Travel &
Distribution |
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| Press
Releases |
Bombings Could Have Deep Impact on Airline Industry
New York Times/International
By CHRISTOPHER ELLIOTT - Published: July 8, 2005
After Jayne Levinson, a teacher from Marlboro, N.J., heard about the London bombings yesterday, she said she was "very scared." Despite pleas from her daughter, Elissa, 14, to cancel their British Airways flight to London from Newark, she decided to go.
"I feel that it's safer now than before," Ms. Levinson, 42, said while awaiting the flight at Newark Liberty International Airport. "It's not our time to go, and God is on our side. And we have to think positive." The airline industry is trying to think positive, too. But yesterday, that did not seem easy.
READ
COMPLETE ARTICLE |
Hotels
Get Pushy About Their Loyalty Programs
New York Times/Business Travel
By CHRISTOPHER ELLIOTT - Published:
June 1, 2004
"Hotels
are turning aggressive in recruiting business travelers
to their loyalty programs.
In
the past, properties pretty much limited their sales pitch
to pamphlets at the check-in counter, and tended to emphasize
the perks of membership, like upgrades and gift baskets.
But in recent months, travelers say, they have become more
vocal about the benefits of joining -- and have begun punishing
guests who refuse by putting them in less desirable rooms
or saddling them with surcharges."
"[H]otel
representatives say they use the data to better serve guests.
But they also use it to serve themselves, specifically to
hone sales and advertising efforts to capture more market
share, according to experts.
Until
now, they have done a feeble job of tracking their guests'
habits and tastes, said Robert Burke, whose company, eGroup
Communications of Miami, manages e-mail databases for the
lodging industry. He calculates that the American hotel
industry has collected reliable data from no more than 10
percent of its business travelers.
''Hotels
see the data as a key to their growth,'' he said. ''But
if you take a look at these databases, you see that they're
incomplete or disorganized. A lot of the databases are just
in shambles, and you really begin to understand that hotels
know next to nothing about their guests. That's why they're
getting so aggressive.''
READ
COMPLETE ARTICLE
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